Legal

Privacy Policy

Alleyoop Store takes the protection of its users' personal data seriously. This policy explains how we collect, use and protect your information, in accordance with the GDPR and applicable data protection laws.

1. Data controller

The data controller is Alleyoop Store.

Email: contact@alleyoop-store.com
Address: 1 rue Claude Chappe, 69370 Saint Didier au Mont d'Or, France

2. Data we collect

Identification information: first name, last name, email address
Connection data: IP address, browser type, pages visited
Transactional information: card details handled by secure providers (Stripe)

3. Purposes of processing

Process orders and payments
Send newsletters and marketing offers (with consent)
Respond to customer support requests
Analyze site performance

4. Legal basis for processing

Consent for marketing communications
Performance of a contract for orders and payments
Legal obligation for tax requirements
Legitimate interest in improving our services

5. Data recipients

OVH — website hosting
Stripe — payment processing
Brevo — transactional and marketing emails
Meta & Google — audience measurement and advertising
Public authorities — legal obligations

6. Data retention

Order data: 3 years
Marketing data: up to 3 years after the last contact
Browsing data (cookies): 13 months maximum
Legal data (invoices): 10 years

7. Your rights

Right of access, rectification and erasure
Right to object or restrict processing
Right to data portability
Right to withdraw your consent at any time
Right to lodge a complaint with the relevant supervisory authority (e.g. the French CNIL)

To exercise your rights, contact us at contact@alleyoop-store.com. We respond within 30 days.

8. International transfers

Data is not transferred outside the European Union, except to US-based providers (Stripe, Meta, Google) certified compliant with the EU–US Data Privacy Framework.

9. Data security

We implement the technical and organizational measures necessary to protect your data against unauthorized access, alteration or destruction.

10. Cookies and similar technologies

The site uses cookies to improve browsing, analyze traffic and personalize content. You can manage them via the information banner shown on your first visit.

11. Changes to this policy

This policy may be updated at any time. Changes are published on this page with a new effective date.